Pink Globalization: Hello Kitty’s Trek Across the Pacific

  • 24 Feb 2015
  • 6:30 PM - 8:30 PM
  • Gesmer Updegrove LLC, 2nd floor conference center, 40 Broad St, Boston
Boston International presents

Pink Globalization:
 Hello Kitty’s Trek Across the Pacific 



Tuesday February 24th, 2015 6:30-8:30pm

Hosted by Gesmer Updegrove LLC, 2nd floor conference center, 40 Broad St, Boston MA 02109

Tickets are $10

In this lively, visual session, Professor Christine Yano, (Edwin O. Reischauer Visiting Professor of Japanese Studies, Harvard University, and professor of anthropology, University of Hawai’i at Mānoa) explores the creation and rise of Hello Kitty as part of Japanese Cute-Cool culture. Professor Yano will explain the international popularity of Hello Kitty within the frame of pink globalization – the spread of goods and images labeled as cute (“kawaii”) from Japan to other parts of the industrialized world. Come and learn more about the complex relations and identities surrounding the global reach of Hello Kitty’s cute culture. Who are fans and detractors? How are consumers using this iconic cat to negotiate gender, nostalgia and national identity?

Join Boston International and other Japan enthusiasts over sushi and sake, to brush up on your Hello Kitty trivia, marvel at the Sanrio marketing machine, get answers to these anthropological questions and more.

for more details and tickets :

Boston International

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